Flipkart Wholesale is all set to expand its operation to 12 additional new cities ahead of Festive Season to support Kiranas & MSMEs

Significantly expands into Fashion; enabling digital commerce access to thousands of small and medium Kiranas and SMBs

Flipkart Wholesale, is part of India’s homegrown Flipkart Group primarily into digital B2B marketplace, today announced the expansion of its operations to 12 addtional cities, enabling a one-stop digital marketplace solution for the retail ecosystem which will offer small businesses a wide selection of products at a significant value. Expanding into the Fashion category in these cities, Flipkart Wholesale is looking to digitally transform kiranas and MSMEs to help them grow faster, retain their customers, and improve their profitability.

Ahead of the festive season, Flipkart Wholesale will now be operational in Ghaziabad, Faridabad, Mysore, Chandigarh Tricity, Meerut, Agra, Jaipur, Thane-Bhiwandi-Ulhasnagar, Greater Mumbai, Vasai-Virar-Mira-Bhayanadar, Thane (Kalyan-Dombivli) and Thane (Navi Mumbai).

Adarsh Menon, the Senior Vice President and Head – Flipkart Wholesale, said,“As we enter the festive season, we are excited to be scaling up our offerings across 12 cities, aiming to create more opportunities for MSMEs and Kiranas. From trendy Jaipuri Kurtis to evergreen Mysore Silk Saris, we aim to help small businesses embrace the digital transformation and emerge as more robust businesses. Since the launch we have partnered with several leading brands, and enabled ease of doing business digitally for SMBs and Kiranas by helping them leverage micro-market level B2B and B2C insights from the Flipkart ecosystem to better understand customer demands specific to their area so that they can buy and sell the right products. We’re excited to see our initiative contributing to the prosperity of MSMEs, Kiranas and creating lakhs of new & exciting livelihood opportunities in India.”

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By this year-end, Flipkart Wholesale also plans to expand into categories such as Home & Kitchen and Grocery.

Flipkart Wholesale customers will have access to easy credit facilities in partnership with leading banks and NBFCs to manage cash flow, a wide range of Flipkart assured quality products, simple and convenient order returns and speedy product delivery directly to their shops with an easy order tracking facility.

The partners can further draw on the strong merchandising experience of the Flipkart Wholesale team, its strong relationships with brands to develop and nurture a model that puts the needs of kiranas and MSMEs at the centre of Flipkart Wholesale’s business.

India is a growing market and the expansion in these 12 cities is a step towards enabling national digital transformation, making business easier for kiranas and MSMEs which are integral to India’s retail ecosystem by leveraging Flipkart’s strong homegrown technology capabilities, extensive leadership in the consumer e-commerce segment, and a unique understanding of the industry in India.

About the Flipkart Group:

The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, and PhonePe. Started in 2007, Flipkart has enabled consumers, sellers, merchants and small businesses to become a part of India’s e-commerce revolution. It claims to have a a registered customer base of over 250 million, offering over 150 million products across 80+ categories.

With the recent launch of Flipkart Wholesale, the company endeavors to support and accelerate the growth of kiranas and MSMEs in India. Flipkart has also been amongst the first few to offer services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric services. These have contributed and gone a long way in making online shopping more accessible and affordable for millions of Indians.

Together with Myntra, which holds a prominent position in the online fashion market, PhonePe, India’s fastest growing digital payments platform, and now Flipkart Wholesale, the Flipkart Group will continue to steer the transformation of commerce in India through technology.

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