Learn the trick to boost your company’s sales!
Today’s market is super competitive, regardless of the type of your business. It’s something that every business owner will tell you! There are many skills to be successful in business these days, and the most important is, of course, good marketing! If you are curious about it and ways how psychology can help you improve your sales, you are in the right place.!
It is incredible how business changed over the years. Before, it was enough to start a shop or a company and let your work speak for you. Of course, people were involved in some kind of marketing, back then, too. But in general, regardless of what you were doing or selling, you counted mainly on the satisfaction and recommendation of your customers.
However, as technology progresses, everything changes, including business. Of course, the Internet greatly simplified the way how we do business. It became much easier to communicate with partners, clients, and customers. We suddenly could reach people who are living in other cities, even countries, and sell them our products or services. At the same time, however, things became more difficult.
What we mean, you might wonder? Internet and online sales allowed even more people to create their businesses. The thing is that when you have an online shop, for example, you don’t have to pay for the rent and the maintenance of the space. But isn’t it a good thing? Indeed, it is! However, the more people and companies you have in a certain field, the stronger the competition is.
In the competitive atmosphere that we have these days, doing business becomes more challenging. It means that it is not enough to simply exist on the market. You have to invest a lot in marketing and develop various skills that will help you in your endeavors to attract customers/ clients. Trust us, even If you are in the gaming business and you create games like the Cleopatra game, you need to be ready to compete.
But this is easier said than done, right? We didn’t know much about this either, so we decided to talk with some experts and understand how to improve marketing and sales. Much to our surprise, a lot of marketing specialists told us that one of the essential tricks now is to use trigger in marketing. Initially, the idea sounded too brutal to us, because we knew the term trigger from another context. In psychology, it is commonly used to describe things that provoke memories that can be good or bad. “That’s right; it is the same thing! We use psychology in marketing strategies.” It is incredible how the brain works! We already know how the brain affects our daily tasks, emotions, etc. Since the brain needs to process millions of various decisions in a single day, it develops a mechanism to do it quickly. These mechanisms are what we call triggers that can help your business to achieve the desired results. In this text, you will see some of those marketing techniques that proved to be super successful.
Offer Free Things
It may well be the best among marketing trends. Just think about it! Let’s say that you want to buy a design program for your computer, but you are not sure which one. Now, as you know, some manufacturers offer truly amazing discounts. Others, however, sell at full price but offer a 15 or 30-day free trial. Which one is more attractive for you? Many people go for those that offer free trials because that way, they have time to figure out if that is something that fits their needs. Although we used the computer program as an example, it is essential to know that it applies to everything. By offering free things to your clients, you show them that you are not just after their money, but that you care about them.
Rely on Innovation
Here is the thing! Despite incredibly high competition, the reality is that the market is over-flooded with the same or similar products, made by different manufacturers. If you pay attention, you will also notice that they all tend to incorporate a super popular in their products. For example, when it became clear that people prefer taking pictures with their smartphones, everyone started working to build cameras with extra quality resolution. Yet, if you want to be more successful than your competitors, you should go a step further. What does it mean? It is simple – people like new, upgraded things. That doesn’t mean that you need to create new products – simply add an innovation or two and watch how it sells like you haven’t dreamed it could.
Limit Access to Products
Ah, this is one of the oldest Marketing campaign tricks! It is also one of the most successful ones. What does it mean? We are all buying our airplane or train tickets online, right? You know, when you go on a company’s website you see some tickets at one price, and below it’s written “Only 4 left!”. Well, that is it! It doesn’t mean that there are only four seats left on the plane! It is, and a strategy to make a decision and buy the ticket quickly at the price the company wants you to believe is good for you. Generally, it is called scarcity strategy. Thinking that you won’t be able to find the desired product or that it will be much more expensive, you rush to buy it. Keep in mind that you can also use Marketing automation to inform customers about limited offers.
Use Customer Reviews
Honestly, it took us a long time to understand the power of customer reviews. We believed that a thing that is good for some doesn’t necessarily have to be good for others. So, we thought that people make decisions based on their ideas. However, when we started a business, we realized that many people appreciate comments that our clients left about our products. It turned out that even if people don’t know each other, they somehow trust the opinions of others. So if, for example, 300 people express their satisfaction with a product, it must say something about that product and the company that sells it. One of the marketing mistakes that you should avoid is forgetting to ask clients to leave reviews.
Include Recommended Price
When you want to attract clients and make them want to get your product, it is advisable to recommend a price. Here’s the thing! We come to your website and see different options that we like, but can’t decide what we want. The recommended price option can play a decisive role in this case. It is especially useful if you are selling software of some kind. It doesn’t necessarily mean that you need to recommend the basic option. You can do it with the middle option as well.
Use Powerful Visuals
We are living in a hectic world. That means that we don’t have plenty of time even for the things that we enjoy the most, let alone for reading entire pages about the product that makes us curious. As a part of that, image plays an important role regarding how our brain reacts. Seeing a beautiful photo attracts the eye, but also your general attention. Are you the owner of a tourist agency? Never underestimate the importance of imagery. If you put pictures of beautiful beaches or restaurants, you increase the chances of people coming to you. But make sure to be original and avoid using generic photos, which you can find on every website. You can also send marketing emails with a lot of wonderful photos.
As you know, plenty of companies now have blogs. Have you noticed that each time you visit some of these blogs, you encounter a kind of story about a product, etc.? This concept of blogging is called storytelling, and it is found to be super well received by the customers. People like to read well-told stories because they allow them to feel the experience of something that didn’t happen to them. It is similar to reading books! You feel what is happening to the characters in the book, right? This is because of the way our brain makes emotional connections.
It is a funny thing, but we tend to trust people that we like or respect even if we don’t know them. For example, if you appreciate George Clooney, whether as an actor or an activist, and he speaks in favor of Nespresso machines, you will want to buy them. He is an okay fellow, so he must make good judgment, right? It works the same for all people globally. Hence, try to get people with influence to recommend or advertise your products. They can be actors, musicians, writers, etc. Of course, think about the audience you are addressing through your vital marketing.
Now, we know that in viral marketing, people follow the masses. But the masses can also follow an individual who proves to know what they are doing. Hence, you have to build the image of yourself as an expert in the field of your business. Let’s say that you are selling medical equipment. The best thing would be that you are a doctor yourself. But okay, there is a solution if you aren’t. You can create a team of doctors who can speak in favor of your products and give different health-related information to your clients. You can even include a marketing app, where people can communicate with them through direct messaging.
Don’t Forget the Importance of Colors
When you are into digital marketing, you need to pay attention to color. Believe it or not, but colors provoke much more emotions than words or anything else. For example, we associate red with passion, orange with good mood and positivity, blue with trust, green with calm, etc. Not only that they define our mood, but they also have the potential to convey the message. Did you know that the brain processes visual information way faster than words? That is why we need to use color psychology to influence the decisions of our clients/customers.
Of course, we all want to sell our products and make a profit! But you need to keep in mind that Marketing isn’t just about that. You need to rely on psychology and figure out what people want and what makes them happy. When you do that, you will accomplish every marketing task with greater ease. Are there any marketing tricks you used that we forgot to mention?