With Bloggers, YouTubers, Tik Tokers, Instagrammers etc occupying the space, the definition of marketing has changed in the generation of millennials or the Gen ‘Z’. Here is a study of Indian Influencer Marketing Platforms wrt the size, opportunities and trends
The Income Tax Department on Wednesday said it has identified over 400 benami transactions and attached properties worth Rs 600 crore in about 240...
For a business, both email marketing and SMS marketing works. But marketers often confuse which channels give them the best. Be it email or...
Phygital Consumer Experience as a combination of two opposite trends, i.e. of the digitization of shopping habits and the other, the physical experience. Let's find out what it is, how it works, and why it can be advantageous to businesses.
Who doesn't want to sell online these days, get easy leads and orders. These people desperately want to know The Cost Of Setting Up An Online Store
Shubi Husain, Celebrity Nutritionist and Founder, Health Sanctuary was awarded the coveted award for her Inspirational Leadership in Fitness and Nutrition – 2023, New Delhi
As the global economy recalibrates post-pandemic, geopolitical shifts and digital disruption are rewriting the rules of value creation. Investors who wish to ride the...
The Defence Ministry is working on a concept of strategic partnership with original equipment manufacturers to give a boost to indigenisation of defence- related...
Despite all the hullaboo about 'Ease of Doing Business in India' or the much publicised 'Make In India' initiative, the fact remains that the Indian business diaspora is on a continuous down slide. Time for BJP to heed to Gadkari's advice
Workers in India are set to face longer days and lower pay in a "race to the bottom", academics, activists and unions said, as Indian labour laws getting suspended to help industry recover from the coronavirus lockdown
This article explores the importance of inspections and compliances in the aerospace industry, emphasizing their role in maintaining the highest standards of quality and safety.
In a stunning development that has rattled India’s aviation ecosystem, the Central Bureau of Investigation (CBI) has arrested a Deputy Director General of Civil...
With rise of online shopping, need for fast and reliable delivery services has never been greater. Know how the delivery industry has evolved over the years
Indian government on Friday set up a 19-member panel that will carry out verifiable scientific research to develop cow derivatives like urine and their benefits....
Washington (PTI): "There are big moments of happiness in even smaller happenings" and exactly this is the spirit that keeps the Indian society proudly going....
If you’re in a business dispute and aren't sure if litigation is right for you, then you are at right place. Read on to know if your business should pursue litigation
Coming up at a time when many debate the pros and cons of Demonetisation, its implementation and consequent effects on India's economy, the Vibrant...
Entrepreneurship Awareness Drive (EAD 2021), started in 2009 has grown manifold to an extent that it has had a significant impact on the entrepreneurial ecosystem in India. Read on
